This article is part 10 of journey of sharing what I’ve learned from CXL Institute’s Digital psychology and persuasion MiniDegree. “Hence, in order to have anything like a complete theory of human rationality, we have to understand what role emotion plays in it.” H. Simon, 1983, Reason in Human Affairs

This article is part 9 of my on-going series reviewing & sharing what I’ve learned from CXL Institute’s Digital psychology and persuasion MiniDegree From time to time, we all find ourselves in situations where we’re trying to persuade someone to do a specific action. How do we do that? We…

This article is part 8 of my journey reviewing & sharing my insights from taking CXL Institute’s Digital psychology and persuasion MiniDegree. In this article, I will go over some interesting things I’ve learned from the course called “Digital psychology & behavioral design training” by Dr. Brian Cugelman, an expert…

This is part 7/12 in my series reviewing the CXL Institute CRO Minidegree, and today we’re going to talk about different design principles that you can apply on your websites or in your online advertising. In this article, I’l show you the design model that merges 10 major practitioner and…

Building trust is by far the most crucial element to a successful marketing campaign. After all, customers don’t buy products or services from people they don’t trust. That's why your digital strategy should be all about: Trust Communication Connection Keep in mind that people want to be valued, they want…

Real persuasion comes from putting more of you into everything you say. Words have an effect. Words loaded with emotion have a powerful effect. — Jim Rohn Cialdini’s 7 Principles of Persuasion can be used in every part of your marketing strategy, from content marketing to basic brick-and-mortar type interactions. …

Do potential customers reach your website, landing page, or app but fail to take action? Does your e-commerce site have too many abandoned shopping carts? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? If you can answer “yes” to any of these questions, or if…

“All models are wrong, but some are useful.” — George Box The right question would be “Is the model true?”. George Box, a British statistician, said it never is, but rather “Is the model good enough for this particular application?” Furthermore, as marketers, we are constantly testing various things, but…

“You never get a second chance to make a first impression” — Andrew Grant It takes users an average of two-tenths of a second to form a first impression of the site. In fact, it was recently revealed that it takes 0.05 seconds for a visitor to judge your website…